A study publish in 2008 by two University of Rochester psychologists in the Journal of Personality and Social Psychology adds color, literally and figuratively, to the age-old question of what attracts men to women.
Through five psychological experiments, Andrew Elliot, professor of psychology, and Daniela Niesta, post-doctoral researcher, demonstrate that the color red makes men feel more amorous toward women.
The research provides the first empirical support for society's enduring love affair with red. But this study, said Elliot, is the only work to scientifically document the effects of color on behavior in the context of relationships. The current findings have clear implications for the dating game, the fashion industry, product design and marketing.
To read the complete article : http://www.scientificblogging.com/news_releases/blondes_no_men_any_women_wear_red
2. The Heart Truth Fashion Show2010 Fashion Show
Canadian celebrities and top fashion designers are joining together to shine the spotlight on women's heart health at the third annual The Heart Truth Fashion Show at Toronto's LG Fashion Week in March 2010.
The heart cause is very close to my heart. So each year, I donate for this cause. I love the idea of the fashion show and I think to buy a red dress is a good idea to show support for this cause.
Here's the link for Canada: http://www.thehearttruth.ca/index.cfm?lID=1
and US: http://www.nhlbi.nih.gov/educational/hearttruth/